Home Programs & Courses Full-Time Programs Sports and Entertainment Sales and Marketing

Sports and Entertainment Sales and Marketing

Please note that this program is closed. Applications are not being accepted at this time.

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.


  • Credential
    • One-year Ontario College Graduate Certificate

  • Location
    • Belleville campus

Find your career

Sports and entertainment sales and marketing professionals work with sporting organizations, entertainment complexes and the non-profit sector. Prepare for a career as:

  • Sales and marketing manager, account representative, sponsorship liaison, sponsorship sales manager, marketing executive, licensing brand manager, game night coordinator, community events coordinator, communications and social media coordinator, group sales or ticketing manager, and corporate services coordinator.

Our grads get great jobs

  • Coordinator, Corporate Partnerships, Rugby Canada
  • Youth and Amateur Hockey Development, Pittsburgh Penguins, NHL
  • Sales Manager, Global Spectrum
  • Game Day Coordinator, Peterborough Petes, OHL
  • Events Manager, MLSE (NHL/AHL/MLS/NBA)
  • Client Development Representative, Ottawa Senators

Is it for you?

This may be a great career path if you are:

  • Passionate about sports and entertainment.
  • Skilled at time management.
  • Energetic and enjoy a fast-paced environment.
  • Motivated to lead.
  • Seeking a career that rewards performance.


Experiential learning

Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features:

  • Intensive role-play scenarios.
  • Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
  • A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
  • A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies. 
  • Planning and executing events.
  • Expanding the brand to build revenue through licensing and content creation.
  • Creating transactional sales opportunities for sport.
  • Developing win-win activation opportunities for sponsors and partners.
  • Creating integrated marketing, media and public relations plans.
  • Evaluating marketing initiatives against sales forecasting, budgeting, financial health and return on investment.

Learn the ropes during three full-day job shadows with sports teams such as:

  • Ottawa Senators
  • Toronto Blue Jays
  • Peterborough Petes
  • Detroit Red Wings
  • Toronto Maple Leafs
  • Boots and Hearts Music Festival
  • London Knights
  • Kingston Frontenacs
  • LiveNation
  • Global Spectrum
  • Windsor Spitfires
  • Toronto Marlies
  • Ottawa 67’s
  • NHL Alumni Association
  • or any team you can “pitch” on getting involved

Finish your studies with a four-month field placement, and the opportunity to graduate into a job. Students with a valid passport can arrange international placements. Past placements include:

  • Ottawa Senators, New York Rangers and Toronto Maple Leafs
  • Rugby Canada
  • Maple Leaf Sports and Entertainment
  • The Guelph Storm, Peterborough Petes, Mississauga Steelheads and Niagara Ice Dogs of the OHL
  • The Scotties Tournament of Hearts
  • Cosmo Sports

Outstanding faculty make the difference

  • Learn with faculty members who are invested in student success
  • Teachers are still active in the industry and share their insights based on today’s job realities
  • Program faculty have more than 30 years of combined experience in the Ontario Hockey League (OHL) and the sports marketing and sponsorship industry
  • Teachers use a vast network of industry and professional sports contacts and also help you develop your own personal network to help you reach your career goals

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