Home Programs & Courses Full-Time Programs Business Sales and Marketing

Business Sales and Marketing

Available as a two-year program

People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector. Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.


  • Credential
    • Two-year Ontario College Diploma

  • Start Date

    September and January entry

  • Location
    • Belleville campus

Find your career

A diploma in Business Sales and Marketing opens doors to a job in virtually any field:

  • You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment.
  • There are careers in wholesale, distribution, manufacturing and non-profit organizations.
  • Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years’ sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
  • Average entry-level salaries range from $40,000 to $44,999.* Many grads are able to move quickly into management positions.

*Source: Employment Profile Provincial Report, Ministry of Training, Colleges and Universities.

Our grads get great jobs

  • Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa
  • International Sales Manager, Nomis Design
  • Sales Consultant, Ottawa 67’s
  • Sales and Marketing Associate, Anchor Concrete Products
  • Key Accounts Manager, Canarm Ltd.
  • Sales Representative, Atlantic Packaging
  • Inside Sales Associate, Beclawat Manufacturing
  • Manager of Economic Development & Communications, Municipality of Brighton

Is it for you?

Successful students in this program:

  • Think creatively
  • Enjoy working with others in a group
  • Can manage different projects on the go
  • Are persuasive communicators

What employers say

“Loyalist College has the best Business Sales and Marketing course being offered in colleges today. You learn in an environment that is assisted by business professionals. The professors live business, they don’t just teach it. If you want the right skills for sales and marketing, look no further—this is your program.”
James A. Cooper President, Canarm Ltd.

Experiential learning

Classroom instruction uses a wide range of dynamic tools and techniques:

  • Learn through case studies and competitive simulations.
  • Create and deliver executive-style presentations.
  • Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
  • Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
  • Prepare for success with simulated job interviews conducted by managers from the business community.
  • Develop a professional portfolio in any format from a web page to an audio commercial.
  • Get a feel for different industries during six full-day job shadow placements.
  • Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
  • Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.


Outstanding faculty make the difference

  • Faculty with extensive sales and marketing experience share their insights based on today’s job realities.
  • Teachers take the time to understand each student’s goals, and use their personal network of contacts to help them find a job they’ll love.
  • Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s.
  • Local business advisors work with faculty to continually update the program.

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