Advertising and Marketing Communications – Creative Design
- Credential
Two-year Ontario College Diploma
- Start Date
September entry
- Location
Belleville campus
Find your career
Opportunities in this creative field are vast and expanding. There are exciting positions in:
- Advertising and marketing communications agencies
- Television and radio
- Sales promotion companies
- Online publications, newspapers and magazines
- In-house advertising and marketing departments for large companies
- Charitable and not-for-profit organizations including health services, tourism, economic development and municipal governments
Graduates are prepared for a range of careers. You could work as a:
- Junior account executive or coordinator
- Assistant or junior strategic planner
- Social media strategist
- Online community manager
- Media or advertising sales representative
- Junior copywriter
- Online branded content developer
- Junior or assistant brand or product manager
- Internal marketing communications developer
- Fundraiser
Is it for you?
Are you an idea person? Successful students in this program are:
- Strategic planners
- Creative thinkers and problem solvers
- Inventive and expressive
- Interested in brands, media and popular culture
Experiential learning
In this program you won’t get a lot of “chalk and talk.” There are no lectures, exams or tests. Instead, you’ll develop your creative potential in an engaging and stimulating environment:
- Apply new learning right away with team projects, and present them to faculty for immediate feedback.
- Work through hands-on case studies focusing on Canadian brands and companies such as Steam Whistle Brewery and WestJet.
- Develop brand identities and creative concepts for ads in magazines, newspapers, TV commercials, videos and social media.
- Enjoy the freedom to be inventive and experiment, with a focus on storytelling and creative thinking.
- Get hands-on experience developing creative designs using the latest industry software, including Adobe Creative Suite.
- Earn recognition you can add to your résumé with program awards of distinction at the end of the year.
- Share your polished creations with invited guests during an annual showcase of student work.
Nobody knows you like you know yourself. Tailor your learning to your own needs:
- Evaluate and guide your professional development with self-directed activities promoting social, cultural and personal understanding
- Plan your own trips and workplace visits, individually or in groups, to explore your interests.
- Independent studies in the fourth semester can include a major project with a community partner or in an area of personal or professional interest (with faculty approval).
- Or, students may apply to pursue a semester-long field placement, continuing their independent learning on the job.
Outstanding faculty make the difference
- Get lots of one-on-one feedback from experienced teachers.
- Professors continue to liaise with industry professionals and advisors, bringing client experience and emerging trends to the classroom.
- The program solicits feedback from local industry leaders to ensure grads have the fresh, up-to-date skills, attributes and abilities for which employers are looking.