Advertising and Marketing Communications – Creative Design

Courses

• First Year - Semester One
• ADMC1000 Case Study 1
• You delve into various marketing challenges faced by local and/or regional companies and explore the environment in which they do business. You are introduced to the principles and practices that guide successful companies in reaching their consumers with effective advertising and marketing communications.

  You take on real clients to work through advertising/promotions/marketing challenges and produce an integrated marketing communications plan that you present back to the client.

• ADMC1002 Creative Strategy Execution 1
• You begin to gain knowledge, understanding and skills that are applicable to the development and execution of basic advertising and marketing communications materials. Workshops and lectures provide an introduction to digital graphics, copywriting and design for marketing communications. You work on the development of creative concepts and the execution of ideas related to the Case Study class.
• ADMC1001 Creative Thinking 1
• This is a wide-ranging course with projects that take you outside the box, learning to employ divergent thinking and express ideas differently. You have fun with experimental thinking and “make believe.” The development of creative concepts and the communication of those concepts in novel and interesting ways are of key importance. This course provides a fun, informative and very hands-on exploration of creative thinking.
• GNED1100 Becoming a Global Changemaker
• This Loyalist College graduate attributes course will help shape your perspectives, broaden your understanding of important issues affecting our societies today, and equip you with invaluable knowledge and skills that will inform your ability to influence your community in a meaningful and impactful way. By exploring topics such as cultural competency, Indigenous education, entrepreneurship, sustainability, health and wellness, and ecological literacy, you'll be equipped with a powerful toolkit that extends far beyond the classroom.

• First Year - Semester Two
• ADMC1003 Case Study 2
• You research marketing challenges faced by local and regional companies and the environment in which they do business. You learn about objectives of advertising and marketing communications and the development of strategies. You begin to apply the principles and practices learned to reach consumers with effective advertising and marketing communications, considering both traditional, digital/social media and the part they play in the delivery of messages.

  These case studies continue to challenge you to work as part of a group on real client challenges and to develop team dynamic skills: exploring and learning, developing a basic strategic marketing communications plan, writing a report and presenting your work back to the client.
  Prerequisite: ADMC 1000
  Co-requisite: ADMC 1005

• ADMC1005 Creative Strategy Execution 2
• You practise skills that are applicable to the development and execution of creative marketing communications materials. Workshops and lectures provide continued exposure to digital graphics, copywriting, design, video and audio techniques for marketing communications. There is an expectation of continued self-directed study in these areas. You work both individually and as a team, creating concepts that are integrated with the marketing communications plans developed within the Case Study class. You create objectives and strategies for communications, working within the framework of creative briefs to execute innovative marketing communications.
  Prerequisite: ADMC 1002
  Co-requisite: ADMC 1003
• ADMC1004 Creative Thinking 2
• This wide-ranging Creative Thinking course continues each semester, offering projects that challenge you to think in new ways. You carry on with more challenging activities that push you to see things in new ways and express ideas differently. You continue to enjoy experimental thinking and “make believe” exercises and learn the concepts of design thinking. The development of creative concepts and the communication of those concepts are of key importance. This course provides a fun, informative and very hands-on exploration of creative thinking.
• GNED General Education Elective
• General Education Courses

• Second Year - Semester Three
• ADMC2000 Case Study 3
• You work on real client marketing challenges faced by regional or national companies and the social, economic marketing environment in which they do business. These studies include a substantial focus on consumer behaviour: consumer needs, wants and desires; consumer attitudes and perceptions; and consumer values and beliefs. You delve into market segmentation and develop consumer profiles and sketches. You also study the importance of brand images and the way marketing communications contribute to their development. You go on to identify objectives of advertising and marketing communications, develop comprehensive marketing communications plans, and write creative briefs that would ultimately guide the development of creative material. These case studies continue to challenge you to work together and develop team dynamic skills: exploring the industry, applying principles learned, writing a comprehensive report and presenting your work to the client.
  Prerequisite: ADMC 1003
• ADMC2002 Creative Strategy Execution 3
• You work both individually and in teams to add to your knowledge and understanding, and practise skills that are applicable to the development and execution of creative marketing communications materials that are clearly part of a cohesive campaign. There is an expectation of continued self-directed study in the areas of digital graphics, copywriting, design, video and audio techniques for marketing communications, in addition to the workshops and lectures provided. Throughout, there is a growing emphasis on multi-faceted creative campaigns involving various traditional, digital and social media vehicles.
  Prerequisite: ADMC 1005
• ADMC2001 Creative Thinking 3
• The very hands-on Creative Thinking course continues into second year, offering fun and challenging projects that take you outside the confines of traditional problem solving. Lateral thinking, free association, brainstorming, design thinking and experimentation all come into play as you challenge yourself to develop ideas that go beyond the ordinary. There is a focus in you creating/developing your own challenges.
• GNED General Education Elective
• General Education Courses

• Second Year - Semester Four
• ADMC2003 Case Study 4
• The fourth-semester Case Study course continues to focus on real client challenges. Case studies may range from small, focused advertising campaigns to large integrated marketing communications plans. The final project in this course is not limited by the type of client or budget restrictions that you may have encountered in the past. This time you are in full control. You plan and execute the pre and post launch of a business that you create from the ground up. You may focus on not-for-profit institutions, service-branded companies, packaged goods companies, spirit (alcohol) brands, health-related brands, cultural brands, sports brands, entertainment companies and digital apps. You work in an increasingly autonomous manner through a series of sessions with program faculty to progress through the development of each phase in a professional manner. This course continues to challenge you to work together and critically apply the knowledge and skills developed in previous courses.
  Prerequisite: ADMC 2000
  Co-requisite: ADMC 2005
• ADMC2005 Creative Strategy Execution 4
• In this course, apply the knowledge, understanding and skills to execute creative marketing communications materials. You will work on the development of creative concepts related to the team’s Case Study. Demonstrate a full understanding of consumer insights by developing communications objectives and strategies. Work within the framework provided by creative briefs to generate, defend and execute creative ideas, covering a complete marketing communications campaign. In addition, you will focus on branding yourself as you prepare to enter the workforce.
  Prerequisite: ADMC 2002
  Co-requisite: ADMC 2003
• ADMC2004 Creative Thinking 4
• The development of creative concepts and the communication of those concepts are of key importance to advertising/marketing communicators. This course continues to provide a fun and very hands-on exploration of creative thinking. This final Creative Thinking course continues to offer challenging activities that take you outside the box, preparing you for the rigours ahead in a very creative industry in which you must continuously meet new objectives and solve problems in novel, interesting and memorable ways.

*Courses subject to change.