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Business Sales and Marketing 

A group of four students are sitting around a table wearing business professional clothing and engaging in conversation with one another. There is a bright green botanical wall display behind the students.

People with sales and marketing expertise are revenue generators – they make an impact on the bottom line, a talent that’s in demand. Prepare for a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.

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Home / Learn / Programs List / Business Sales and Marketing 
Credential
Ontario College Diploma
Duration
Two years
Start Date(s)
January (Winter)
September (Fall)
Locations
Belleville
Open to
International Students
Domestic Students

Find your career

A diploma in Business Sales and Marketing opens doors to a job in virtually any field: 

  • Loyalist grads meet the certification standards of the Canadian Professional Sales Association. With two years’ sales experience, graduates can apply for the Certified Sales Professional (CSP) designation.
  • You could work in telecommunications, information technology, hospitality, the food and beverage industry, health care, the medical or pharmaceutical industry, engineering, manufacturing, commerce, advertising, event planning, or professional sports and entertainment. 
  • There are careers in wholesale, distribution, manufacturing and non-profit organizations. 

Our grads get great jobs

  • Marketing Assistant, Riocan Management Inc., Tanger Outlets, Ottawa 
  • International Sales Manager, Nomis Design 
  • Sales Consultant, Ottawa 67’s 
  • Sales and Marketing Associate, Anchor Concrete Products 
  • Key Accounts Manager, Canarm Ltd. 
  • Sales Representative, Atlantic Packaging 
  • Inside Sales Associate, Beclawat Manufacturing 
  • Manager of Economic Development and Communications, Municipality of Brighton

Is it for you?

Successful students in this program: 

  • Think creatively. 
  • Enjoy working with others in a group. 
  • Can manage different projects on the go. 
  • Are persuasive communicators.

How you'll learn

Experiential learning 

Classroom instruction uses a wide range of dynamic tools and techniques: 

  • Learn through case studies and competitive simulations. 
  • Create and deliver executive-style presentations. 
  • Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued. 
  • Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients. 
  • Prepare for success with simulated job interviews conducted by managers from the business community. 
  • Develop a professional portfolio in any format from a web page to an audio commercial. 
  • Get a feel for different industries during six full-day job shadow placements. 
  • Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators. 
  • Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few. 

Outstanding faculty make the difference 

Faculty with extensive sales and marketing experience share their insights based on today’s job realities: 

  • Teachers take the time to understand each student’s goals and use their personal network of contacts to help them find a job they’ll love. 
  • Faculty have a wide network of contacts with potential employers such as Columbia Sportswear and East Side Mario’s. 
  • Local business advisors work with faculty to continually update the program. 

Courses

COMP1022 Business Computer Applications 1

This course develops the skills required for success in the business community. Emphasis is placed on writing for the workplace to facilitate the design, creation and delivery of business communications. You will use email, letter and memorandum writing, formal report writing, and internal and external communications to create focused messages with appropriately sourced facts, for a variety of business audiences.

MATH1033 Business Math

This course covers the basic skills required by students to comprehend the essentials of business mathematics. Topics covered include an arithmetic and algebra review, percentages, ratios, commercial mathematics, and simple and compound interest.

COMM1083 Effective Business Communication

Effective Business Communications will prepare you for the various types of formats used to professionally communicate in the workplace, including emails, memos, letters, reports and presentations. You will apply critical thinking principles and brainstorm solutions to situations and problems in order to develop creative and innovative solutions. You will learn to select effective strategies to professionally communicate ideas to a variety of audiences. You will also learn elements of writing and grammar that will enhance your communication skills and enable you to succeed both academically and in the workplace.

BUSI1016 Introduction to Business

This course provides an overview of business in the Canadian environment using an integrated model. Topics covered include: the environment of business (social, technological, economic and political) as well as functional areas of business (marketing, accounting, finance, production and human resources) and legal and corporate governance information. A semester-long group project will provide you with the opportunity to explore the world of business, create work habits related to researching a company and stay current with what is going on in the business world.

SALE1010 Introduction to Business Sales and Marketing

Marketing is both an activity and a social process. This course lays the foundation for other Sales and Marketing courses. It defines marketing and the core concepts of needs, wants, demand, products, exchange transactions and markets. This course not only investigates the different views of what stimulates demand and leads to different marketing philosophies, but also explores your own behaviour towards products from childhood to adulthood.

SALE1006 Presentations for Sales and Marketing 1

Students develop persuasive, effective and accurate presentations in oral, written, and visual formats. The course takes the student from the design stage of the presentation, through research, data collection, analysis, and presentation building, to the final delivery.

GNED1100 Becoming a Global Changemaker

This Loyalist College graduate attributes course will help shape your perspectives, broaden your understanding of important issues affecting our societies today, and equip you with invaluable knowledge and skills that will inform your ability to influence your community in a meaningful and impactful way. By exploring topics such as cultural competency, Indigenous education, entrepreneurship, sustainability, health and wellness, and ecological literacy, you'll be equipped with a powerful toolkit that extends far beyond the classroom.

COMP1021 Business Computer Applications - Excel

Organizations of varying sizes and in various sectors benefit from the use of spreadsheets. As such, individuals who have highly developed spreadsheet skills using tools such as Microsoft Excel are able to assist these organizations with their functional activities. This course explores skills such as formatting cells and worksheets; using formulas and functions; analyzing and organizing data; and presenting data visually. Upon successful completion of this course, you will have covered the components and related tasks and skills needed to prepare for the MOS (Microsoft Office Specialist) certification exam for Excel.

SALE1009 Customer Service

This course is designed to help students understand customer behaviour and organizational (business’s) response. Course elements include: understanding of who the “customer” is, both internally and externally. Why and how organizations develop customer service strategies, as well as: understanding how business’s train for customer service, how to handle complaints and how to communicate to customers while building loyalty. Students are also given the opportunity to work on “real life” projects and simulations to better understand the impact of both good and bad customer service.

MRKT1007 Event Marketing and Management

This course describes group dynamics in business settings and explores the foundation and social patterns that affect group performance - the evolution of groups and their functions as well as the impact on sales and marketing.

MRKT1006 Marketing Case Studies

This course will explore the customer (with a focus on Canadian businesses). In addition, the course will look at marketing tactics used in business to attract their target customer using case studies. A continued focus will be placed on the understanding of the marketing and sales concept.

SALE1011 Presentations Sales & Marketing 2

Students learn to build and expand upon concepts learned and developed in SALE 1006, by focusing on more advanced presentation concepts and strategies.

GNED General Education Elective

General Education Courses

SALE2005 Business-to-Business Presentations

Students have the opportunity to learn how to build successful business presentations. Skill sets include: preparation - how to use visual aids to enhance the presentation, to capture your buyer’s attention, gain commitment from the buyers and how to handle questions. Students have the opportunity to deliver a business presentation through a role-play situation.

SALE2013 Customer Relationship Management

Students develop knowledge of Customer Relationship Management using current technologies for efficient and successful relationship development and maintenance. Effective customer service skills and strategies are also examined to build loyal and happy customers.

MRKT2000 Marketing Strategy

Students take their marketing skills to the next level by focusing on strategies to achieve profitable customer relationships. Students gain knowledge of the marketing mix to create strategic marketing plans and then help local businesses with their exciting projects.

SALE2002 Sale Simulation 1

Students participate in selling role-plays that are broken down into case studies. Each case will present students with a product, customer profile and buying situation. Transactional Selling will emphasize the salesperson's use of a price list, phone scripts and follow up. Solution Selling will allow students to develop customer relationship skills as well as problem-solving skills, phone script creating and making committee presentations. Role-plays are mandatory and important for skill development. Prerequisite: MATH 1033

SALE2004 Sales Call Preparation

Students learn to ask questions that probe and uncover the buyers' needs and challenges. In addition to questioning skills, they also develop a further understanding of the buying behaviour, and how the decision process is developed. Students are involved in preparing for the call by using sales materials, organizing questions, looking for closing signals and being prepared to handle objections.

GNED General Education Elective

General Education Courses

SALE2017 Business-to-Business Pres 2

The student brings together the many concepts they have learned to make dramatic, successful presentations to executive management. This course focuses on executive-style presentations. Prerequisite: SALE 2005

MRKT2008 Marketing Tactics

Students put their marketing plans into action. This senior marketing course focuses on the implementation process for marketers. Key topics include tactics, internet, and social marketing, budgets, and controls. Students devise implementation strategies for real-world marketing issues through case study and simulation. Prerequisite: MRKT 2000

MRKT2007 Personal Marketing

Students have the opportunity to give meaning to their prior learning experiences. They will also be able to determine areas that require levels of growth in both their personal and career goals. Students identify personal strengths and weaknesses in key skill areas and develop a plan for obtaining the skills they need. They take a "Me Marketing" approach and apply the four "P’s” of marketing - product, pricing, placement, and promotion - to their portfolio. Prerequisite: MRKT 2000

PROF2044 Professional Development

The placement is a mandatory component of the Business Sales and Marketing program. Each student is responsible for finding, submitting for approval, contacting, attending, and documenting a month-long placement at the end of the last semester. This will include research reports, approval submissions, progress updates, and a review of the placement. Students will develop an understanding of the job and the interview process within their chosen industry.

SALE2016 Sales Management

Students learn to organize their time in order to develop and profit in a territory. Students also learn the process of negotiations including the different phases involved in the process, and how to build a win-win situation quickly and effectively. In addition, students are also exposed to the many facets of sales management.

SALE2015 Sales Simulation 2

Students further develop the skills needed to make a successful sales call. Topics will include call preparation, rapport-building, negotiations, phone calls, and follow-up communication with the customer through role-play situations. Prerequisite: SALE 2002, MATH 1033

WKPL2068 Field Placement

Placement is a mandatory component of the Business Sales and Marketing program. Each student is responsible for finding, submitting for approval, contacting, attending, and documenting a three-week placement at the end of the last semester. This will include research reports, approval submissions, progress updates, and a review of the placement. Students develop an understanding of the job and the interview process within their chosen industry. Prerequisite: SALE 2013, BUSI 1016, COMM 1075, COMP 1022, MATH 1033, SALE 1006, SALE 1010, COMP 1021, MRKT 1006, MRKT 1007, SALE 1009, SALE 1011, MRKT 2000, SALE 2002, SALE 2004, SALE 2005

BUSI3034 Service Learning

In real-time cooperation with community partners from a variety of fields, you will collaborate to create and manage projects based on the specified needs of each organization. Prerequisite: BUSI 1016, COMM 1075, COMP 1022, MATH 1033, SALE 1006, SALE 1010, COMP 1021, MRKT 1006, MRKT 1007, SALE 1009, SALE 1011, MRKT 2000, SALE 2002, SALE 2004, SALE 2005, SALE 2013

Notes

Select 1 courses from above

*Courses subject to change.

Three students are sitting down at a table wearing business professional clothing. and looking down on a piece of paper on the table. Fourteen green graphic circles are in the lower lefthand corner of the image.

Admission requirements

Required academic preparation 

  • OSSD/OSSGD or equivalent with courses at the general, advanced, (C), (U) or (M) level, AND 
  • Grade 12 English (C) level or equivalent 

OR 

Additional requirements 

  • Most field placements and field trips will require a valid driver’s license. 
  • Field trips may require a valid passport. 

Prior learning assessment and recognition (PLAR) 

Do you have work experience or other types of non-credentialed learning? Through Loyalist’s PLAR program, applicants and current students may be eligible to receive academic credit for relevant educational, work and life experiences.

International students  

Learn more about admission requirements for international applicants and how to apply.

Costs

Approximate costs (2024 – 25) 

  • Domestic Tuition: $2,722.08 
  • Full-Time Ancillary Fees:* $1,367 
  • Total: $4,089.08 
  • Additional costs, such as supplies, travel and parking, may be incurred during workplace visits, etc.   

*Fees related to programs that are less than or greater than two semesters will be adjusted accordingly. Fees are subject to change. Please visit the Tuition and fees page for a list of the many services, activities and items included within the ancillary fees, and the related policies.  

  • Second year, third semester program class trip: Alternative assignments will be issued if travel is hindered by health, personal or legal considerations, etc. However, transportation and accommodation costs for class trips included in the additional program costs/consumables fee are non-refundable. 

Paying for college 

At Loyalist College, we believe that cost should never be a barrier to your success. We’re here to help you navigate the costs of college and connect you with a variety of financial aid programs, resources and donor-supported awards. Explore paying for college.

Approximate costs (2024 – 25) 

  • International Tuition: $15,000 
  • Full-Time Ancillary Fees:* $1,367 
  • Mandatory Health Insurance: $659 
  • Total: $17,026
  • Additional costs, such as supplies, travel and parking, may be incurred during workplace visits, etc.   

*Fees related to programs that are less than or greater than two semesters will be adjusted accordingly. Fees are subject to change. Please visit the Tuition and fees page for a list of the many services, activities and items included within the ancillary fees, and the related policies.

  • Second Year, Third Semester Program Class Trip: Alternative assignments will be issued if travel is hindered by health, personal or legal considerations, etc. However, transportation and accommodation costs for class trips included in the additional program costs/consumables fee are non-refundable. 

Paying for college 

At Loyalist College, we believe that cost should never be a barrier to your success. We’re here to help you navigate the costs of college and connect you with a variety of financial aid programs, resources and donor-supported awards. Explore paying for college.

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Further study

Pathways and university transfer 

What’s next? Build on the knowledge and skills you learned at Loyalist by continuing your academic journey. Return to Loyalist to complete a second diploma or a post-graduate program in as little as a year, or receive credit recognition for your Loyalist studies when pursuing a degree at a university. Explore pathway opportunities.

Study abbroad 

Explore opportunities to continue your studies in Ireland.

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