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Loyalist College Public Relations Students to Host ‘A Look for Lungs’ Scavenger Hunt In Support Of the Lung Association

March 06, 2015

Loyalist College Public Relations students will host the first ‘A Look for Lungs’ downtown scavenger hunt on Saturday, March 14. A Look for Lungs will be an outdoor event organized to raise funds and awareness for the local Lung Association. The event is supported by downtown businesses, City Hall and the Belleville Downtown Improvement Area (BDIA).

A Look for Lungs will start at 10 am on the main stage at Belleville’s Market Square and prizes will be raffled at 2 pm to wrap up the event. Participants will receive hints leading them to downtown shops to find the hidden donation jar. From there, they will receive a stamp from the merchant for their “A Look for Lungs” passport before proceeding with the next clue. When all locations have been visited, participants will return to Market Square to drop off their passports. Those with a completed passport will have a chance to win a gift basket valued at approximately $250. Passports are $5 per adult, $2 per child, and $10 for a family of five.

Registration is recommended and can be done at alookforlungs@gmail.com

What: ‘A Look for Lungs’ Scavenger Hunt
Who: Loyalist College Public Relations students
When: March 14, 2015
10 am – 2 pm
Where: Market Square behind City Hall, 169 Front Street, Belleville

“This event is a great way to spend the day with family, support the Lung Association and see what downtown Belleville has to offer,” says lead organizer and PR student, Tina Storms. “With walking trails on the water, beautiful boutiques, specialty shops, casual and fine dining, charming coffee shops and bistros, there is much to explore in downtown Belleville.”

All proceeds from A Look for Lungs will be donated to the local chapter of The Lung Association.

About the Ontario Lung Association
The Ontario Lung Association is a registered charity that assists, educates and empowers individuals living with or caring for others with lung disease. The Lung Association provides programs and services to patients and health care providers, and invests in lung research and campaigns for improved policies on lung health. Information about lung health issues is available through the Lung Health Information Line at 1-888-344-LUNG FREE (5864) or at info@on.lung.ca.

About the Public Relations post-graduate program
Public relations professionals are increasingly in demand as employers recognize the value of effective messaging. Loyalist College’s intensive eight-month post-graduate program trains professional communicators to meet the demands of an ever-changing global environment.  Students in the program enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. They plan and host special events such as concerts and wine tastings in Prince Edward County, meet with industry professionals and PR agencies in Toronto, stage a mock disaster during Crisis Communications Week and participate in a speed networking event. Students develop a solid portfolio of relevant workplace skills and finish their studies with a four-week field placement, applying their learning on the job. Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and non-governmental organizations (NGOs), as well as public relations firms.

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Contact: Tina Storms, Lead Organizer, Public Relations Student,
Loyalist College, tinastorms@loyalistc.on.ca, 613-438-3608

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